Distribution Technology

B2B specific insights for leadership at billion-dollar entities. Know the strategic trends impacting our industry and stay on top of technology innovation in B2B Distribution.

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Featured Strategic Insights:

  • Quarterly Applico reports on B2B startups, Distributor and Manufacturer M&A activity, and more!

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What is Applico

Applico is the leading advisor and investor in technology that is friendly to B2B distribution. Backed by six, multi-billion dollar distributors, Applico Capital’s venture capital fund is the first VC fund focused on technology for B2B distributors. Applico’s advisory practice works with executives at billion-dollar distributors on strategic transactions with technology innovators.

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Weekly, proprietary insights at the intersection of Silicon Valley and the $8 Trillion Wholesale Distribution industry. Distribution Technology is the leading newsletter for distribution executives and tech innovators with over 10,000 regular readers.


Founder/CEO of @Applico, Co-author of Modern Monopolies. Founding Partner at Applico Capital - learn more about B2B Distribution Fund I