Who is Spending More 💰 on Disruptive Tech - Manufacturers or Distributors?

Distributors sitting on the CVC sidelines? - General Mills & Grubmarket, CEMEX Ventures arm insights

Hi ,

This week we go one step up in the supply chain and take a look at a subset of manufacturers' tech investments in 2022. The result? Distributors still have a long way to go. That said, manufacturers have much higher margins and much more leverage than distribution. So, what is distribution to do? 

Alex & the Applico Team

Manufacturers Continue to Outspend Distributors on Tech in 2022

We saw only 11 distributor investments into customer & channel disruption tech in 2022. How many tech investments did Manufacturers make in 2022… A whopping 42! And that’s being generous to distributors, we only analyzed fifteen manufacturers we’ve identified as leaders in the space - If we were to include the whole universe of manufacturers this gap would only widen.