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What's Hot and What's Not in B2B Distribution

What end-markets are fueling growth for wholesale distribution

Alex Moazed's avatar
Alex Moazed
Mar 16, 2025
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B2B Distribution Technology
What's Hot and What's Not in B2B Distribution
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Hi everyone,

In this week’s newsletter we’re going to have some fun!

What end-markets are hot and what’s not?

We’ve now seen earnings releases from just about all the major B2B distributors and can infer which end-markets have performed better than others – and which are projected to outperform through the rest of the year.

These verticals of B2B distribution have nice upside in some of the hottest growth categories:

  • Industrial and MRO

  • Electrical

  • Electronics


Hot: Industrial

Certain segments within industrial are seeing a material resurgence.

AI and data center infrastructure

The AI infrastructure push continues to gain steam. Starting back in September ‘24, Microsoft and Blackrock announced a $100B investment partnership in AI infrastructure in the United States. An interesting stat to keep in mind, there’s only $20B in equity investment needed to create $100B in overall investment. That’s the power of leverage!

Then, as we’ve previously covered, there’s the $500B investment in AI infrastructure pledged by a combination of Oracle, Open AI and SoftBank. This project is dubbed “Stargate.”

AI Infrastructure Market Size, Share & Growth Report, 2030

A report from Grandview research highlights that the AI infrastructure market in the US should have a 28.5% CAGR over the next 5 years. That’s a lot!

US AI Infrastructure projected to have a 28.5% CAGR

And of course, Mark doesn’t like to be left out. So, in less covered news, Meta (Facebook) also pledged a $60B investment in AI infrastructure in late January.


Hot: Manufacturing and Reshoring

Applico is bullish on American manufacturing and reshoring initiatives. The Trump administration has highlighted a few verticals where they see national security importance to ensure America regains its internal manufacturing capability:

  • Semiconductors

Earlier this month, we saw a big announcement by TMSC, the leading chip manufacturer in the world, to invest $100B in 5 new chip manufacturing facilities in the US.

In February, Apple also made a $500B investment announcement in American manufacturing. These numbers are spread out across a number of initiatives - with chip and server manufacturing seemingly being the biggest emphasis. What is also interesting is the mention of building Apple TV units in the United States - a first for Apple to actually create a consumer-grade product in America.

  • Pharmaceuticals

Eli Lilly announced a $27B investment to bring pharmaceutical manufacturing to the US. Merck has said it expects to invest $8B, and Pfizer is also talking about bringing manufacturing back to America.

  • Key commodities like Metal

This is not new to the Trump administration and echoes his sentiment from his first term. China’s over-investment in steel mills is well documented, and how they’ve flooded the global market – driving prices down and forcing many US and European steel mills out of business.

  • Automobiles

Bringing more automotive manufacturing back from Canada and Mexico has obviously been a focus of the Trump administration. Elon announced that Tesla will double its output of American-made Teslas over the next 2 years. And, other foreign automotive manufacturers have recently announced additional investments in the US.


Not Hot: Residential Construction

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