B2B Distribution Technology

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B2B Distribution Technology
Is your tech partner a friend or foe to distribution?
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Is your tech partner a friend or foe to distribution?

The key measure B2B Distributors should consider when looking at tech partnerships, investments, and acquisitions

Alex Moazed's avatar
Alex Moazed
Mar 16, 2023
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B2B Distribution Technology
B2B Distribution Technology
Is your tech partner a friend or foe to distribution?
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NAW sponsors

Hi ,

Last week after returning home from NAW’s Executive Summit, I took a moment to reflect on the changing technology landscape in B2B distribution in the past 5 years. We’re now at a point where distributors are more proactively looking to partner with new tech companies, both startups small and large. These two sides, tech and distribution, have recognized that they need each other.

Success or failure in the collaboration between tech businesses and distributors will fundamentally all come down to trust. The classic saying “talk is cheap” is very relevant - especially when compared to judging a company by its actions. However, how to evaluate a tech company’s actions is different than judging a traditional business operating in the wholesale industry. 

Alex & the Applico Team

NAW Executive Summit - Most Tech Sponsors to Date

Last week was the NAW’s Executive Summit in DC. You’ve already read multiple accounts and highlights about the event - their largest one to date. 

NAW sponsors
Sponsors of the NAW Executive Summit, 2022 vs 2023

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