Announcing the 2025 Innovators Summit📢 🚀
CEO of UPS and Call for Startups!
The 2025 Innovators Summit, co-hosted by the NAW and Applico Capital, is back for our 4th year – and this year, we’re focusing on what it takes to be a tech-enabled B2B distributor. And, we’re releasing our call for startup innovators!
Announcing Our Keynote: Carol Tomé, CEO of UPS!
We’re thrilled to welcome Carol Tomé, CEO of UPS, as this year’s keynote speaker!
As the 12th CEO in UPS’s 117-year history, Carol has led a digital transformation in global logistics, leveraging AI, automation, and supply chain innovation to modernize operations. Before UPS, she spent 24 years at The Home Depot, where she scaled the company into one of the world’s largest retailers as CFO.
With deep expertise in finance, operations, and strategy, Carol brings game-changing insights for B2B distribution leaders looking to thrive in a tech-driven future.
📅 Join us September 15-17 in Austin, TX to hear firsthand insights from Carol.
2025 Theme: The Tech-Enabled B2B Distributor
AI is changing faster than ever. The most successful companies of tomorrow will be tech-enabled distributors.
What does that mean? It means using AI, data, automation, and new systems to:
Scale faster without scaling costs
Boost margins with AI-powered pricing and quoting
Run more efficiently through automation and supply chain visibility
Leverage data to optimize decision-making and supplier collaboration
Win more business with advanced sales enablement
The Innovators Summit is where B2B distributor executives meet cutting-edge tech innovators who are shaping the future of the industry.
Call for Startups: Are You Solving These Problems?
Each year, the summit connects top distributors with the most promising tech startups in B2B distribution. Distributors also tell us what they’re most keen to see solved.
If you’re working on solutions in these areas, we want to hear from you:
Sales Enablement – Quoting automation, AI-powered RFP tools
Automated Order Entry – voice-to-order, intelligent document processing
Supply Chain Mapping – AI-driven logistics visibility, compliance automation
Supplier Collaboration – Vendor portals, automated procurement workflows
Data Management – Merge/match tools, master data management
Pricing and Quoting Tools – AI-driven pricing models, margin optimization
Back-Office Automation – AP/AR automation, finance workflow optimization
We’re curating our class of 2025 innovators and we only have 8 slots available. Please fill out this form to help us better manage the review process.
Summit Details
📍 Location: Omni Austin Hotel Downtown, 700 San Jacinto, E 8th St, Austin, TX
📅 Dates: September 15-17, 2025
💰 Cost: $1,750 per person
🎟️ Early Bird Pricing: $999 (Limited Availability - use code IS25EARLYBIRD)
🔗 Register now – spots are limited!
Why Attend?
Distributors, you won’t want to miss this year’s summit:
Fast-track your future: Discover AI, automation, and digital solutions tailored to transform your organization into a tech-enabled distributor.
Exclusive insights: Hear from tech company CEOs and founders transforming B2B distribution in fireside chat format.
1-on-1 meetings with tech CEOs: Like what you hear in the fireside chat? Schedule private meetings with tech companies in the second half of the conference to see if there’s a real opportunity to work together.
Insider access: No fluff – just real industry-shaping discussions. No pay-to-play.
Who Should Attend?
This event is exclusively for executive decision-makers at leading B2B distribution firms with at least $100M revenue. We have limited capacity, and spots are already filling up fast!
Don’t miss this opportunity to hear from Carol Tomé and connect with the most innovative minds in B2B distribution.
🔗 Register now and secure your spot before prices go up! (Use code: IS25EARLYBIRD)